Reviews for Better Than a Lemonade Stand! : Small Business Ideas for Kids

Horn Book Guide Reviews 2012 Fall
When Bernstein was fifteen, he wrote the first edition of this book based on his own experience as a young entrepreneur. Now, twenty years later, he's updated the package to incorporate contemporary technology and cautions. Fifty-five business ideas are presented with suggestions and tips on supplies, pricing, advertising, and more. One-page profiles introduce actual "kid entrepreneurs" and their ventures. Websites.

Kirkus Reviews 2012 April #1
An entrepreneur from an early age, Bernstein offers clear and practical advice for young people wanting to raise some extra cash or begin their own entrepreneurial careers. Bernstein wrote this guide in 1992 when he was 15. Now updated with information on Internet-based jobs and using social media, the volume is attractive in its spacious design and cartoon illustrations, a format that makes it eminently accessible to young readers. Open anywhere and begin browsing to find ideas for jobs: babysitting broker, curb-address painter, face painter, house checker, newspaper mover, snow shoveler and jewelry maker. Fifty-five short chapters, each on a different business idea, suggest a world of options for kids, many of whom are too young to apply for jobs at restaurants, car washes and the like. Here they will learn how to create their own jobs according to their own interests and enthusiasms, and besides making money, they will learn to take responsibility for their finances. Each section includes such advice as what to charge, what types of supplies are needed, how to advertise and other helpful hints. The writing is clear and matter-of-fact, and the backmatter includes further guidance on online fundraising, child-labor laws and social-media resources. A handy reference for libraries and parents to have on hand when children start needing extra money in their pockets. (Nonfiction. 9 & up) Copyright Kirkus 2012 Kirkus/BPI Communications.All rights reserved.

School Library Journal Reviews 2012 July

Gr 7 Up--The majority of the jobs in this second edition are the same as those in the 1992 book, with the exception of a handful that are technology based. These include online advisor, online seller, website designer, and document preparer. The text is upbeat and has a wide range of business suggestions, 55 to be exact, along with a dozen or so side panels of case studies, including the author, who was 15 when he wrote the first edition. About two pages are devoted to each endeavor, including a paragraph on supplies, advertising, etc. Some seem unrealistic. For example, "Gift Basket Maker" suggests shipping the product "anywhere in the world." Given shipping costs, it is hard to imagine a teen establishing a viable gift-basket business. "Grocery Deliverer" suggests that one "estimate the cost of each product" upon getting the shopping list, so as to collect the money upfront. There are some great ideas, but overall this title misses the mark.--Meredith Toumayan, The Langley-Adams Library, Groveland, MA

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School Library Journal Reviews 1993 January
Gr 4-8-- The 15-year-old author assembled these 51 ideas for kids to make money; numerous adults have done this before, but this guy is organized! Some of the projects require specialized knowledge and/or equipment (computer teacher and telephone-information-line organizer), others are add-ons to other services (garbage can mover, newspaper mover), and some are just plain selling (snack vendor, street flower vendor). Less than half are duplicated in other widely distributed books on the topic. For each business, Bernstein tells what supplies to obtain, how much time is involved, what to charge, how to advertise, and other helpful hints. The expressive cartoons are entertaining, but they don't show how to do anything. The style is concise, straightforward, and upbeat. Bonnie and Noel Drew's Kid Biz (Eakin, 1990 formerly known as Fast Cash for Kids ; Homeland, 1987), Wilkinson's Making Cents (Little, 1989), and Belliston and Hanks's Extra Cash for Kids (Wolgemuth & Hyatt, 1989) all have ideas that are just as creative, give more background information, and have more suggestions. Making Cents has more informative illustrations, but none have Bernstein's economical style or uniform categories of information that make it easy for readers to compare the requirements and rewards of each entrepreneurial idea. --Jonathan Betz-Zall, Sno-Isle Regional Library System, Edmonds, WA Copyright 1993 Cahners Business Information.