Reviews for Hogg, Hogg, & Hog

Booklist Reviews 2011 February #1
Way up on the top floor of the biggest building in the city sit wealthy tastemakers Hogg, Hogg, and Hog--three pigs who came from humble farm origins to become the talk of the town. Waddling around in bow ties and suspenders, the trio checks stock market charts and flips through the newspapers only to find that their Big Idea--"Oink!"--is yesterday's news. What to do?! In this weirdly conceptual offering, Palatini banks on even the youngest having a sense of the cult of personality, poking fun at the fashionable concept of "the new black." In this case, the new "Oink!" is "Baa! Quack! Ribbit!" a zeitgeist idea that puts the hogs back on top . . . until old farm buddies Sheep, Duck, and Frog show up with dollar signs in their eyes. Palatini's digital illustrations use collage techniques to make the city feel genuinely cluttered and work in clever framing devices like the bottom-of-the-screen news scroll ("Oink. Oink oink oink"). No real characters here for readers to love, but oddly enjoyable anyway. Copyright 2011 Booklist Reviews.

Horn Book Guide Reviews 2011 Fall
When the craze they invented--oinking--becomes passi, three porcine bigwigs have to brainstorm a new idea to stay in the limelight. The story's poke at fads and fame is amusing for adults but will likely fly over the heads of children. Boldly outlined digital illustrations in muted shades of aqua, purple, and pink show the hogs decked out in old-school corporate attire. Copyright 2011 Horn Book Guide Reviews.

Kirkus Reviews 2011 February #1

Three clever pigs are at the forefront of trendsetting when it comes to The Big City. Thanks to them, the whole metropolis is enamored of the newest thing: oinking. The trouble? In time, oinking becomes passé. Desperate to return to indispensability, the pigs think back to their days on the farm and decide to steal a line or two from their old pals Sheep, Frog and Duck. Unfortunately for them, trouble arrives when the former friends come knocking for their share of the pie. Palatini's wry spoof about Madison Avenue and its trends and their shelf life probably won't make much sense to kids, nor will in-jokes to things like HGX NEWS (which, truth be told, don't always make a lot of sense to adults, either). As for the art, the digital collage is eye-catching if not exceptional. Palatini's first foray into illustration is a noble experiment, featuring a sophisticated palette of purple, gray and lavender and depicting her protagonists in satiric style as grotesquely corpulent. That said, she may wish to consider spending slightly less time on her art in the future and more on what she does best of all: storytelling. (Picture book. 4-8)

Copyright Kirkus 2011 Kirkus/BPI Communications.All rights reserved.

Publishers Weekly Reviews 2011 January #4

In this story of "the most famous, fabulous, successful Big Pigs to ever leave the farm and make it in the BIG CITY," Palatini's brash digital artwork exudes physical comedy and urban glitz. But to understand her story--which nods to the fickle nature of fame and how media and celebrity can propagate silly trends--the book requires readers to have cultural knowledge that may be beyond their ken. The plot revolves around small marketing fads that pretend to be "big ideas"; the trio of pigs, enormously oversize and dressed as corporate fat cats, are living high on the hog, with "oink" mania sweeping the city. "Amazing! Genius! Brilliant!" gush reporters. "Who OINKED first? What's the next BIG OINK?" As with all fads, oinking gets old, and the pigs' attempt to stay on top results in an intellectual property dispute with some of their old barnyard friends. Kids may have trouble understanding what, exactly, the pigs have done that's so groundbreaking (which is part of the book's subversive charm). As a satire of contemporary pop culture, this will be best appreciated by media-savvy adults. Ages 4-8. (Mar.)

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School Library Journal Reviews 2011 April

K-Gr 3--Three barnyard geniuses, Hogg, Hogg, and Hog, have taken the big city by storm with their amazing idea--"OINK!" The concept has brought these porkers clad in bow ties and suspenders straight to the top with a busy high-rise office and public adoration. But one day, the city people get tired of oinking, and Hogg, Hogg, and Hog have to think of the next big thing-quick. It looks as if their business is doomed until Hog remembers "the simple times...back on the farm. With Sheep. Duck. Frog." "What's the new oink, you ask? BAA! QUACK! RIBBIT!" This BIG IDEA puts the associates back on top, but success prompts an uncomfortable visit from three old friends. Palatini's smart storytelling bustles with all the ringing phones and over-the-top bluster of "big business" speech. Attentive text design places the emphasis in all the right places, making this a fun read-aloud. While the corporate concept might have resulted in a storytime snooze, Palatini has created a hilariously relatable tale by including all the old barnyard favorites. The absurdity of "OINK" is sure to bring on an attack of the giggles from children who love nonsensical humor. Quirky illustrations rendered digitally and mainly in pinks, lavenders, and grays suit this unusual story. Stock in Hogg, Hogg, and Hog is a safe investment for any collection.--Jayne Damron, Farmington Community Library, MI

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