Reviews for How to Write a Business Plan

Book News Reviews
McKeever, who has taught classes in entrepreneurship and published a variety of articles on the subject, presents this tenth edition of a practical guide for those interested in becoming entrepreneurs. Several chapters cover important aspects of monitoring cash flow, while others describe the basics of writing a winning proposal and starting, maintaining and growing a new business. The book includes three appendices showing sample business plans which are also available on the accompanying CD-ROM. Annotation ©2011 Book News, Inc., Portland, OR (

Choice Reviews 2013 April
A business plan is important for entrepreneurs because it serves as a blueprint for a business; helps secure venture capital or additional funding to expand a business; and can be used as a yardstick to assess performance. McKeever, who has written articles on entrepreneurship and conducted business planning workshops, covers the essential elements of business plans in 12 readable chapters. He explains the reasons for writing a business plan and provides self-evaluation exercises that can serve as a reality check on the feasibility of starting a business. Other chapters focus on choosing the right business using breakeven analysis; preparing financial statements, including cash-flow/profit-and-loss forecasts; developing a capital spending plan; formulating marketing and personnel plans; and soliciting outside financing. McKeever also offers a glimpse of possible problems business owners may encounter along the way, as well as exit strategies when a business is on the wrong track. This updated edition includes new resources for small businesses along with appendixes of sample business plans in service and manufacturing companies. This book is enhanced with self-help tools such as financial spreadsheets, sample business letters, and downloadable business legal forms, which are available at a companion website. An affordable reference work for all libraries. Summing Up: Recommended. General readers; students at all levels; practitioners. General Readers; Upper-division Undergraduates; Graduate Students; Two-year Technical Program Students; Professionals/Practitioners. P. Judy Li University of Tennessee in Knoxville Copyright 2013 American Library Association.