Reviews for Persuasive Business Proposals : Writing to Win More Customers, Clients, and Contracts

Book News Reviews
Sant, a sales and proposal consultant who has written many proposals for clients ranging from entrepreneurs to Global 500 companies, explains how to create a business proposal. After describing common mistakes, he details persuasion, including developing a client-centered message, understanding customer behavior and the audience, and communicating thoughts using a cognitive web. Then he discusses writing letter proposals, the structure and elements of a formal proposal, answering questions, and presenting evidence, and qualifying the opportunity, the proposal development process, editing, packaging, presentation, tracking success, creating a proposal center, and special issues. Samples are included. This edition has new information on the use of technology in writing, the four-part structure of persuasion, and the characteristics of bad writing. Annotation ©2012 Book News, Inc., Portland, OR (