Annotations for Right-Brain Business Plan : A Creative, Visual Map for Success

Book News
Lee, a coach and workshop facilitator, empowers readers to create a viable, visual business plan, relying on the imagination and intuition of the artistic, visionary side of the brain. The approach will be especially useful to artists, designers, healers, therapists, body work practitioners, and other creative entrepreneurs. Illustrated color worksheets and step-by-step instructions guide readers through steps for clarifying business values and goals, understanding the competition, identifying customers, and making plans for funding, marketing, and networking. The book's glossary defines traditional left-brain business terms and gives them new right-brain names used in the book; for example, the financial plan is a moola map, and the mission statement is a passion and purpose proclamation. The book's reader-friendly color layout includes color photos and illustrations, exercises and action steps, reflection prompts, and examples of visual plans from 22 right-brained entrepreneurs. Print and nonprint resources are listed, along with websites for entrepreneurs profiled. Annotation ©2011 Book News, Inc., Portland, OR (

Perseus Publishing
Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap ? and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life